Brauchma is a shared shopping list for families: no ads, no tracking, free and made in Austria. Here you find the facts, the logo and screenshots for articles about Brauchma.
Facts
- What: a shared shopping list for families, couples and flatmates. You add items the way you'd say them, Brauchma sorts them by category, and checking off works without reception. With "Going shopping" you let the family know before you head out.
- Who: Zwala, a private person, builds and runs Brauchma.
- Where: Waldviertel. The server is in a data centre in the EU.
- Since when: online since October 2026, launched as a private beta for invited families.
- Financing: voluntary contributions from the families who use Brauchma. No ads, no sponsored products, no subscription and no paid version; the shared lists, offline mode and invitations stay free.
- Platform: a web app that installs from the browser on Android and iPhone. Sign-in with a Google account.
- Languages: English and German.
- Name: Brauchma comes from the dialect of the Waldviertel in Austria: "Brauch ma no wos?" ("Do we need anything else?") is the question a household asks before shopping, and the name is pronounced BRAUCH-ma. The tagline is "Anything we need?"
- App address: https://app.brauchma.zwa.la
Screenshots
The images at full size, each in the light and the dark theme:
- The list: light theme, dark theme
- The add bar: light theme, dark theme
- Offline: light theme, dark theme
- The family page: light theme, dark theme
The German screenshots are on the German press page.
Logo
You may use the logo and the screenshots for articles about Brauchma.
Contact
Press enquiries go to brauchma-support@googlegroups.com, in English or German. How Brauchma works in detail is in How it works, and the most common questions are answered in Frequently asked questions.