Bring! is a shopping list app by Bring! Labs AG of Zurich. According to Bring, 2.3 million people use the app in Germany, and Austria has 230,000 active users (Lebensmittel Praxis, October 2024). If you're looking for an alternative, this page sets out the points where Brauchma and Bring! differ in ways you can check. Every fact about Bring! names its source and that source's date; prices and features may have changed since.
At a glance
| Feature | Brauchma | Bring! |
|---|---|---|
| Provider | a private person in Austria (disclosure) | Bring! Labs AG, Zurich, Switzerland (App Store, October 2026) |
| Price | free | free, with in-app purchases (App Store, October 2026) |
| Ads | none, in any version | The standard version shows ads (GIGA, April 2026). |
| Offers and leaflets from retailers | none | current offers and leaflets from retailers near you, per the app's description (App Store, October 2026) |
| Paid version | none; voluntary contributions from €1 that unlock no features | Bring! Premium without ads (GIGA, April 2026), €1.99 a month or €9.99 a year (Austrian App Store, October 2026) |
| Financing | voluntary contributions from the families who use Brauchma | Advertising: in 2024 more than 150 brands and retailers advertised in Bring! Labs' apps (HORIZONT, February 2025); plus Bring! Premium |
| Sharing lists | by link through any messenger, changes show up on every phone right away | sharing shopping lists in real time, for free, per the app's description (App Store, October 2026) |
| Devices | web app in the browser, installable on the home screen on Android and iPhone | smartphone, tablet, Apple Watch and a web version (App Store, October 2026) |
What sets Brauchma apart
- No ads, in any version. No ads, no leaflets, no sponsored products, no affiliate links. Brauchma has no analytics and no tracking cookies, and its server is in the EU. More in A shopping list without ads.
- Free for good. The shared lists, offline mode and invitations stay free. Families who want to can support Brauchma with a voluntary contribution, a one-time payment without a subscription.
- Write it the way you say it. "2 kg potatoes" becomes potatoes, 2 kg, under Produce, and the list is in the order of a typical store.
- Works without reception. Adding and checking off work in the basement too; your changes follow as soon as you're back online. More in A shopping list that works offline.
- "Going shopping". One tap tells the family you're about to go shopping, with a notification on their phone if they want one.
What Brauchma doesn't have
- You can only sign in with a Google account.
- Brauchma is a web app; there is no Apple Watch app, no recipes and no voice assistant.
- A family can keep up to five lists.
- There is no import. You add your items by hand once; after that Brauchma suggests what your family has bought before.
Brauchma is free and open to everyone. Open the app, sign in with Google and invite your family.
Sources
- Bring! Einkaufsliste & Rezepte in the Austrian App Store, provider Bring! Labs AG, retrieved on 16 October 2026 (in German).
- Marco Kratzenberg: "Nie wieder was vergessen: Top Einkaufslisten-Apps für Android und iPhone im Vergleich", GIGA, 2 April 2026 (in German).
- "Bring integriert Handzettel von Kaufland, Penny und Netto", Lebensmittel Praxis, 30 October 2024 (in German).
- "Bring! Labs startet mit positiver Jahresbilanz in zehnjähriges Firmenjubiläum", HORIZONT Schweiz, 4 February 2025 (in German).
Brauchma is an independent service and has no connection with Bring! Labs AG.