A shopping list should tell you what's missing, not what's on offer. Brauchma shows no ads, and that holds for every version: there is no paid tier that switches ads off, because there are no ads.
What "without ads" means in Brauchma
- No ads, no leaflets, no offers from retailers.
- No sponsored products between your items and no affiliate links.
- No analytics, no tracking cookies and no third-party scripts.
- Your data is not for sale and is not shared for advertising.
Suggestions while you type come from what your family has bought before and from a built-in catalog of common groceries. No brand can buy a place there. Your lists are seen by the members of your family; Brauchma's admin area shows no list contents, and the server is in the EU.
How Brauchma pays for itself without ads
Brauchma is free for everyone, and the shared lists, offline mode and invitations stay free for good. What Brauchma does cost is the server, the domain and the time to look after them.
Families who find Brauchma useful can support it with a voluntary contribution. Suggested amounts are €12, €24 or €48 a year, and any amount from €1 counts. A contribution is a one-time payment, not a subscription, and it unlocks nothing: as a thank-you the family gets a small heart next to its name and a few small extras, but no feature of the lists is reserved for supporting families. The details are on Support Brauchma.
What you get instead of ads
- Write it the way you say it. "2 kg potatoes" becomes potatoes, 2 kg, filed under Produce.
- A list in store order. Items are grouped by category, in the order you'd walk through a typical store.
- Together, not twice. The whole family sees the same list, right away on every phone. Here's how: Share a shopping list with your family.
- Even without reception. Checking off works in the basement too; your changes follow as soon as you're back online. More on that in A shopping list that works offline.
Good to know
- You need a Google account to sign in. Brauchma offers no other way to sign in.
- Brauchma is a web app and doesn't come from an app store. You install it straight from the browser: Chrome on Android, Safari on an iPhone.
Brauchma is free and open to everyone. Open the app, sign in with Google and invite your family.
How Brauchma and the Bring! app differ in price, ads and financing is set out, with sources, in Brauchma and Bring! compared.